Web Design in High Demand in the Freelance Market
In the freelance market, there is a high demand for web designers. Many companies are willing to invest in providing an improved online experience for their customers, which includes both a visually pleasing appearance and user-friendly features.
Thus, it is crucial for web designers to stay updated with the latest trends and prioritize user experience (UX) in their work.
What is Web Design?
| Definition of Web Design
Web design involves designing, building, and managing internet websites according to their purpose. The scope of a web designer’s work includes the appearance of the website, layout, and even its content. Appearance relates to the colors, fonts, and images used, while the layout represents how the information is structured and categorized.
Designing a website is not just about making it visually appealing, it should also offer a great user experience and create a positive image for the owner, whether it is a company or brand.
The ultimate goal is to make it easy for users to find the information they need, and leave them with a positive impression of the brand, so that they are more likely to take actions such as making a transaction or participating in a campaign.
| Web Design Today
Desktop & Mobile/Tablet
In the earlier days of web design, websites were primarily designed for desktop browsers. However, with the advent of smart devices in the mid-2010s, more and more visitors started accessing websites on their smartphones.
As a result, designing websites that work well on mobile and tablet browsers has become increasingly critical. Consequently, many companies now focus on developing websites that function seamlessly on both desktop and mobile.
Responsive vs. Adaptive
Responsive Web Design (RWD) and Adaptive Web Design (AWD) are the two most common methods for creating websites that work well on both desktop and mobile. Responsive design automatically adjusts the content size according to the device being used, such as a PC, smartphone, or tablet. Adaptive design, however, sets website content to fit fixed layout dimensions for regular screen sizes.
Comprehensive Web Design Guidelines
1. Keep it Simple!
If there are too many unnecessary design elements (those with no purpose in terms of functionality), it can be difficult for visitors to achieve what they want. From the perspective of the necessary functions and User Experience (UX), ‘simplicity’ is not a choice but a necessity. It’s enough to have only the necessary elements on the page. How? Just follow the rules below!